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Choosing Keywords
Choosing Keywords & Keyphrases – How to Get Noticed on the Web

Search engine optimization is all about ensuring your website content is helping you achieve strong rankings on the major search engines like Google. If you manage this, you are more likely attract more traffic directly to your website – which means more customers and more business. We know that publishing articles online is a proven way to drive this process, so how can we maximise their effectiveness?

The answer lies in trying to incorporate as many keywords as possible into the content of your articles. Let’s define what we mean by ‘keywords’: they are the words and phrases your potential clients will be typing into their search engines when looking for your kind of business. So if you want to attract customers to your site, it pays to know what search terms they are typically using.

One way to find this information is to use a free online keyword tool such as Wordtracker. There are a number of these resources available online, all geared to helping you fine tune your list of keywords. Once you’re happy with your chosen keywords, start incorporating them into your site.

The aim is to feature keywords and phrases as strongly as possible in your articles and webpages – taking care not to make the text too clumsy with overuse of certain words. Remember, you still want to keep your page content as readable as you can for the benefit of your site visitors.

Take a fresh look at your website and check that your chosen keywords and phrases are included in the written content – pay particular attention to the headlines and page titles. Whilst you’re there, consider the number of inbound and outbound links to and from other websites*. Search engines like to see these links, so having plenty of them on your pages will help raise the visibility of your site.

*Note, your Business in Berkshire website already scores heavily in the ‘links’ arena because there are literally thousands of links to and from our site.

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Choosing Keywords
Contact Social Media Director Jon Davey
Jon Davey is a Social Media Director based in Windsor, Berkshire UK.

These short videos aim to both educate those interested on how to boost their social media profile, both online and offline, while at the same time helping Jon's own profile by being indexed rapidly by the search engines and YouTube.

Social Media is made up of two words ... social & ... you've got it media ! This means that it is not just about online marketing, offline is key as well. Your goal should perhaps be to recognised online by your industry and locally offline.

Please review one or two of the videos below, score them on You Tube and add your comments ... it all helps ... they are in reverse order of popularity when last checked inorder to help the lesser clicked!!

Thank you and enjoy ...


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