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LiaiseOnline Limited
1 Clewer Hill Road
Windsor
Berkshire
SL4 4BU
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Adding a news story to your Micro Site
Do you want people to find your web pages when they search for an answer to their current problem? Then you need to publish the thing that is preventing them moving forward, and the web page that answers their question, so that they can be indexed by the spiders.

The fastest way to get your pages indexed, with the answers for all those people out there that need your product or service, is to publish them on a Business in Berkshire Micro Site. The content is generally indexed in minutes of publication and ready to be found by those in pain!

How do you do that easily? By adding a new news story to your BinB micro site. Please look at the image below and follow these steps.

Adding a news story

Add abstract to home page – tick this box if the story is for publication today, if it’s for next week, add the story today but come back the day you wish to publish, tick the box, change the dateline and press save at the bottom of the page.

Dateline – this will default to the day you first add. You can change if you are adding a few stories at the start of the month and then coming back each week to select a new story for publication that week.

Headline – The headline, in the traditional publishing sense, is the attention grabber on the page that leads them to the abstract and onto the main article. Today it needs to talk to Google, they are the gatekeeper. This is the, THE, THE most important few words you will write on this page. It is aimed directly at the target audience and contains the key phrase that they are likely to search to find a solution to their pain. No point in making this egotistical, don’t make it your company name. If they knew you existed they’d be there already! This needs to be around the key words that directly relate to what they are likely to search.

Abstract – This is your first paragraph and should contain the key phrase chosen. From a BinB point of view, if we were to publish your article as a main feature then this is the copy we would use in our newsletter.

Story Text – This should be at least 250 words in length and under 400 if you want people to read it all. You can use the (B) bold, (I) italic, (Li) bullet points, (A) active links or include (IMG) images you’ve loaded up in the library. This means that you can easily make your content flow and drive your readers to where they might find other interesting and relevant articles and information. These other articles can sit on your micro site or on your main site, YOU decide!!

Picture – You can load up images to go with your story. They will automatically be converted to the right dimensions for the main picture space. To speed the process along you should try to make the image less than 500k in size before uploading. We can assist with sourcing or creating relevant images to go with your article.

Icon – Upload same image as above. It will resize automatically down to 5-10k, top images being 15 – 50K. These images are used on the members' news page of BinB, with the abstract and a link to the main article.

If you have a PDF then you “add a download” and give it a caption. We use this so that an A4 PDF can be downloaded and printed locally by our web readers.

We hope you have enjoyed reading how to add a news story, now try listening to it using our Talklets toobar. By pressing ON on the Talklets toolbar and then the play icon to the left... excellent way to listen to the article while you study the diagram.

If you would like your own diagram to have talking content then LiaiseOnline are pleased to offer you the ability to publish diagrams with explanatory articles as part of their Textic awareness campaign. We’ll publish a single diagram with explanation on a page “on the house”; if you would like your own talking diagrams space then prices start from £99 + Vat.




Contact Social Media Director Jon Davey
Jon Davey is a Social Media Director based in Windsor, Berkshire UK.

These short videos aim to both educate those interested on how to boost their social media profile, both online and offline, while at the same time helping Jon's own profile by being indexed rapidly by the search engines and YouTube.

Social Media is made up of two words ... social & ... you've got it media ! This means that it is not just about online marketing, offline is key as well. Your goal should perhaps be to recognised online by your industry and locally offline.

Please review one or two of the videos below, score them on You Tube and add your comments ... it all helps ... they are in reverse order of popularity when last checked inorder to help the lesser clicked!!

Thank you and enjoy ...


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